Data-Driven Marketing: Key Analytics & KPIs That Increase Sales | Legaltech News – Law.com

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COMMENTARY
Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team’s pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.
June 14, 2022 at 10:00 AM
8 minute read
Legal Technology
The purpose of marketing is to drive leads to the sales pipeline.  Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team’s pipeline and steer the deal-closing process. This is why it is so important for marketing and sales teams to come together to discuss, plan and execute growth strategies that work for both the client and your business.
Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.
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